Articles

Understanding the media mix
Matching the media with your requirements

Writing killer copy
It's those who learn to break the rules who make the best copywriters

Eucalyptus minus the side effects
The truth about eco-friendly paper and printing...

Making your position clear
Understanding the power of internet marketing

Added value art direction
It makes a lot of sense having a designer behind the camera as well as a photographer

Different strokes
Design culture in the United States

Digital print comes up to speed
The benefits of digital printing

Effective advertising
There has been much hype over the years regarding ‘integrated marketing strategies’

The principles of advertising
"What would you like us to do for you?"

Advertising in a recession
When times are bad you MUST advertise

Lunch for Cannibals
Finding innovative solutions to online communications problems

Why EDM works
More companies are now using electronic direct mail (EDM) as part of their marketing strategy.

The E-marketing mix
E-marketing offers new levels of interactivity that other communications methods cannot

The importance of eCRM
A key element of corporate success is communicating with your customers online

Striking the social media balance
offline reminders are a key element in successful social media advertising

Email marketing in 2012
2011 demonstrated the potential for email marketing to become another effective tool in our marketing armoury.

Multi-device strategies
We must maximise the capabilities of media consuming devices, but only in the right context.

Video Marketing
Using videos on the internet has become a great way of increasing traffic to a website.

Introducing the dot brand
The introduction of the dot brand will enable big companies to enhance their online offering