Articles

Understanding the media mix
Matching the media with your requirements

Writing killer copy
It's those who learn to break the rules who make the best copywriters

Eucalyptus minus the side effects
The truth about eco-friendly paper and printing...

Making your position clear
Understanding the power of internet marketing

Added value art direction
It makes a lot of sense having a designer behind the camera as well as a photographer

Different strokes
Design culture in the United States

Digital print comes up to speed
The benefits of digital printing

Effective advertising
There has been much hype over the years regarding ‘integrated marketing strategies’

The principles of advertising
"What would you like us to do for you?"

Advertising in a recession
When times are bad you MUST advertise

Lunch for Cannibals
Finding innovative solutions to online communications problems

Why EDM works
More companies are now using electronic direct mail (EDM) as part of their marketing strategy.