Added value art direction

In today’s visual world, so many images compete for our attention. When it comes to advertising we are bombarded with hundreds of images every day, so it’s important to have an edge. That’s where a well directed photo shoot can separate the men from the boys!

Here at The Idea Works we all work as a team to come up with effective ideas that produce results. Our art directors are responsible for the visual look and feel of the creative product. When it comes to creating ad campaigns we want memorable images that will help to build a brand and occupy the most valuable space available –  the headspace of the consumer.

We get the best photographers on board and combine their eye with our art direction. It has proved to be a winning combination. Take The Royal Yacht for example…

We’ve built up a portfolio of stunning images that are beautiful and artistic in their own right. But, more importantly, these images are part of a strategic plan. They’re used in campaigns to develop and build a brand and fit in with the overall marketing plan.

Each image can be tailored to meet the objectives of the advertising campaign – whether that’s to increase brand awareness, drive response or increase sales. The image is just a part of the whole picture and each image has the potential to be used across any media, from websites to brochures to print ads.

So, it’s not just a matter of point and shoot. Behind the camera and behind the scenes is where all the hard work is done. Each shoot is story boarded by an art director and carefully thought out. Sometimes, our team is literally on its hands and knees to make sure that every detail, in every shot, is perfect. It takes time to plan and think through but that’s what makes the difference and it shows in the final product.