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That was exactly the task we were faced with when we pitched for, and subsequently won, The Royal Yacht account.

The very apt campaign thought "Close your eyes and imagine" was the focal point we needed creatively, but could just as easily have been devised to describe this dream project.

In fact whilst art directing the glamorous (but very tasteful) photoshoot, and writing the suggestive (but highly strategic) copy, we did occasionally have to pinch ourselves to make sure we weren't dreaming. "Nice work if you can get it" as someone once said.

This was a client who dared to be different and had vision we are privileged to be a part of. It was also one of the quickest announcements of pitch success that we have ever experienced, being told 10 minutes after the client leaving that "We knew in our minds what we wanted our Hotel to be and now we've just seen how to market it."

When over 38 journalists representing all the top publications in the UK as well as many highly acclaimed freelance writers attended the London launch event in March 08, we knew that we had got it right. As if further proof was needed the conference and event diaries were virtually full several months before opening.

Ok, so the mildly adult nature of the marketing material we have created may offend the odd, vociferous, parishioner, but, to most of the intended target audience, the glamour, sophistication and indulgent fun on offer are what they want and exactly what Jersey needs.