Home / Case Studies / bridport

Swiss-based bridport are amongst the world’s leading fund managers as well as advisers to 50 internationally recognised banks.

When they came to us they had already identified Jersey as an excellent test-bed for their pension product and needed our help to package, brand and launch it.  The Idea Works sought to build on bridport’s excellent reputation within the financial sector by giving them a greater customer focus and retail presence.

Within six months we had defined a clear strategy, and a brand that looked ‘lived in’ despite its newness. The cutting edge of the campaign was a sophisticated set of web- based, visual calculators for IFAs and consumers, designed to sell the product by graphically demonstrating its performance. Initial feedback was excellent and, as the brand matures, we hope to continue to share in bridport’s success.

Aims
To create a brand for a new product and launch it

Solution
Create a friendly welcoming brand
Utilise a new brand across marketing and communications material and website

Results
Increased market awareness
Platform for other product launches
Pension product for launch in other jurisdictions

Comment
Working alongside Victory Express, a business consulting network of which we are a creative partner, we were commissioned by bridport to create a brand that combined the attributes of its Swiss parent company with the unique Jersey pension scheme that it was launching. Everyone involved has been delighted with the results, including the IFAs who are bridport's chief target market.