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Rebrand or debrand?
There comes a time in the busy lifestyle of every modern business when you really do have to walk the talk. So as an advertising agency specialising in branding, it is essential that our own design house was in order. The last thing we want is to run the risk of sharing the fate of the proverbial 'cobblers shoes' or 'hairdressers hair'.
So..to re-brand or to de-brand? That was the question. The answer was to take on board the best of both and re introduce our original name, The Idea Works, along with all the positives that it represents. However, our logo did need to be re worked to reflect that fact that our company has grown up a bit since we first gave birth to it, nine years ago, and so we now unveil the new Logotype and TIW marque.
We believe that every company should release the power of their brand to endorse the quality of their product and service as well as motivating from within. So we look forward to a bright future with our shiny new brand leading the way, and who knows, we may even get our haircut and our shoes cobbled.
- To re build our brand identity
- To dispel any confusion in the market place
- To Reaffirm our natural approach to business
- Create a new logo and brand tool kit
- Revert to our original company name
- Historical Accuracy
- Build a platform for future growth
- A brand that reflects our company’s USP’s.
- A revitalised company from the inside out.
It’s got to be the toughest job in advertising…coming up with your own brand identity that is. In order to get this absolutely right we decided to commission a consultant to undertake some internal communications work within our own company, which was in essence a dose of our own medicine. I’m really happy with the results and know that the brand we now have, represents a collective vision of how everyone within the company wants The Idea Works to be positioned. A company should never underestimate the motivational power of its own brand! Martyn Aubert (Creative Director)