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Pan-European Blevins Franks required an agency with superior offshore knowledge and "London agency" creativity in order to effectively market its products and services throughout Europe. 

Being based in Jersey, at the heart of the Offshore world, The Idea Works were able to offer both at a significantly more cost effective rate.  Offering international tax advice to expats across widespread geographical locations, Blevins Franks International required a clearly defined strategy, something we were ideally suited to supply.

Despite the complexity of the advice offered, The Idea Works identified a simple call to action – ‘talk to the experts’.  This simple premise resulted in a strategy that revolved around regional seminars.  The campaigns focus on shock tactics, cleverly encouraging, even scaring potential clients to attend Blevins Franks regional seminars by making them graphicly aware of the threat to their financial well-being if they don't.

As every attendee is a ‘warm-lead’ this allowed Blevins Franks to concentrate their effort where it is most effective. 


Aims
To increase the attendance at Blevins Franks regional seminars

To increase the client data base

Solution
To develop an effective advertising style

Review and refresh the brand

To provide concepts and templates to the in-house design team
To apply the above accross all media

Results
An instantly recognisable, international brand identity

Increased footfall to Blevins Franks events

Comment

It's been a pleasure to work with Blevins Franks over the past six years or so. They are an acknowledged industry leader in their sector and The Idea Works are proud of their continued working relationship.