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Trailer trash
When the project brief for a recycling trailer first came into the studio, it clearly wasn’t going to be a case of a quick-fix, changing rooms style re-vamp. Green issues have been at the back of everybody's minds since the 60's, so how do we engage with a society devoted to its’ pre-chopped, individually wrapped vegetables and disposable lifestyle?
One thing was sure, re-designing and presenting the same well known, somewhat ignored facts wasn’t going to be enough. That’s where the national recycling campaign came in.
The bright, fresh and definitely cool characters from the popular recycling TV campaign offered us an avenue to both adults and children. This gives us the unrivalled pester-power of kids, acting as a catalyst to the active ingredient, their parents.
Our theory passed the Pepsi challenge when the trailer formed the centre piece of Recycling Logistic’s stand at the Home & LifestyleShow 2006. They won “Best in Show” with a landslide number of votes.
- To design interior and exterior of mobile trailer
- To engage and inform both adults and children simultaneously
- To raise awareness, reduce waste and increase recycling island-wide
- Use the illustrative style of the national recycling brand
- Using each material’s recycling brand colour (eg. plastics, papers, metals)
- Competition run through the schools to design one of the outer walls of the trailer
- The competition generated lots of media interest and follow up articles... and one very happy winner.
- “Best in Show” awarded to Recycling Logistics at the Home & Lifestyle Show 2006.
- Recycling and green issues are now a hot topic in the local press and media
When I first heard about the project, the idea of turning a consumer-driven culture on to recycling seemed like a challenge to say the least!
Never one to shy away from a bit of attention grabbing, it was going to take all of my years of experience to shake up the local environmental scene and attract some newly devoted fans. I couldn’t have asked for more, the bold funky graphics throughout the trailer displays really set the project off to a flying start. So much so that they seem to be perpetuating more and more work for me as their popularity spreads.
Whether you measure results by column inches or by the landslide number of votes cast in winning the 2006 Home and Lifestyle “Best in Show”, or pehaps the 2 million + plastic bags that WEREN’T used on “bring your own shopping bag day” it’s safe to say that green issues have secured a place in the public conscience.