An exciting opportunity came round this summer when we were approached by the software solutions company 'Jendev' to redesign their brand. First and foremost, as with any rebrand, it was important to get to know and understand our client. For those who aren't familiar with Jendev, they are a 'Microsoft Partner' specialising in billing-software solutions for the utility industry which are delivered through Microsoft Dynamics NAV. Wholly owned by Jersey Electricity Plc, they have a number of utility clients in several sectors, including water, electricity, and telecoms. They build billing solutions with flexibility to suit each client's needs - a key aspect of their service.
Having met with Jendev, and discussed their initial plans for the rebrand, it was established that as a Microsoft Partner it was important that the look and feel of everything that visually represented the company should emphasise their specific use of Microsoft Technologies. With this in mind, we looked to the current branding of Microsoft to help set the tone of what we needed to achieve.
Noticeably with Microsoft's latest branding, the use of bold solid colours and sans-serif fonts is very prevalent so we sought to reflect these design elements in Jendev's branding, while adding existing brand elements from Jersey Electricity, such as their colour palette. The final logo chosen by Jendev certainly reflects both these design ideals and encompasses a subtle typographical portrayal of a power meter - something most people are quite accustomed to. The brand strapline "Powerful Billing Solutions" has also been developed to sit under the logo, further emphasising in a clever word-play its power as a product and its relationship with utilities, including electricity power providers.
With the brand guidelines now in place, we've delivered a whole rebranded package of social media icons, brand photography, stationery, PowerPoint presentation slides and website graphics. Jendev branding now delivers a strong, professional image which is ideal for the utility industry.