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T & G celebrating 20 years of engineering.

This direct mail piece for T & G celebrating their 20 year history had just a 48 hour turn-around. Working from the initial brief we created this fun and timely concept and designed the final print-ready artwork in the studio.

T & G wanted to share their love of football with their loyal customers of over 20 years by treating them to lunch and drinks whilst watching the England vs Slovenia game in the forthcoming World Cup.

Deliberately arriving ‘late’ the day after St Valentine's Day the card aroused a little extra curiosity by including a poem which seemed to be about unrequited love. However, when the recipient viewed the inside, the poem (surprisingly) turned out to be about the love of football and not that other, anonymous person.

Even in such a short time period all photo manipulation and retouching was kept to a very high level. Each card and envelope was personalised with the use of a hand-written script, with data extracted from T & G’s database.

Once again, this proves that The Idea Works can meet tight deadlines whilst maintaining high quality and creativity to boot!