A Digital Home for World-Class Art Storage

When it comes to storing and protecting priceless artworks, discretion and precision are everything. For Le Riche Fine Art Storage, these qualities don’t just define their climate-controlled facilities—they also needed to be reflected in their digital presence.

That’s where The Idea Works stepped in. Tasked with designing and building a new website, alongside a carefully targeted LinkedIn advertising campaign, our goal was clear: to provide this premium brand with a sophisticated online presence that resonates with private collectors, galleries, and institutions worldwide.

Elegance Meets Functionality

From the outset, our creative vision was to mirror the quiet luxury of Le Riche’s services. “We wanted the website to feel like walking into a perfectly curated gallery—clean, calm, and beautifully understated,” says Martyn Aubert, Creative Director at The Idea Works.

The design features a neutral colour palette accented with subtle metallic tones, evoking the premium nature of Le Riche’s storage spaces. High-resolution imagery showcases the state-of-the-art facilities, while intuitive navigation enables users to explore services, consultancy offerings, and insights easily.

Every detail was considered. High-fidelity mock-ups gave the Le Riche team confidence in the look and functionality before we began building. The result? A fully responsive site that works seamlessly across desktop, tablet, and mobile—meeting the expectations of an international, high-net-worth audience.

More Than a Website: A Strategic Digital Launch

But a beautiful website is only part of the story. To mark its launch and attract the right clientele, we also developed a highly targeted LinkedIn campaign.

Utilising precision audience profiling, our campaign successfully targeted art collectors, advisors, galleries, and institutions across key international markets. Engaging creative assets and an innovative delivery strategy ensured the campaign delivered quality traffic to the new site—strengthening Le Riche’s digital footprint from day one.

“The LinkedIn campaign has given us immediate visibility with the right people,” says Chris Clifford, Director at Le Riche Fine Art Storage. “Combined with the new website, The Idea Works has positioned us perfectly to grow our audience and our business.”

Built to Last

Behind the sleek design lies a robust, future-proof platform. Built on a lightweight framework, the site offers fast load times and exceptional security—crucial for a brand synonymous with trust. A modular content management system (CMS) enables the Le Riche team to easily update news or service details without requiring technical assistance, keeping their online presence as agile as their business.

Early analytics already show an uplift in user engagement, longer session durations, and high-quality traffic from the LinkedIn campaign—a strong foundation for ongoing digital outreach.

Ready to Elevate Your Brand?

At The Idea Works, a website should be more than just a digital brochure. It should tell your story, delight your audience, and support your business goals. Whether you’re in luxury services, heritage, or hospitality, we’ll help you create a digital presence that’s as considered as your brand.

Let’s start the conversation—email Richard@theideaworks.com to arrange a meeting about your next project.

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The Idea Works — where design meets precision. Future-facing creativity rooted in strategy.