We are delighted to announce that another fantastic local brand Genuine Jersey has elected to join The Idea Works ever-growing client base.  Genuine Jersey is embarking on the daunting task of updating their brand, and who better to assist them?


The task of refreshing a well-known brand can be tricky, but this was a challenge we were more than happy to tackle. Genuine Jersey is central to keeping alive a tradition of delicious local food and beautiful products, this is a brand that reflects both the rural and artisan Jersey.


Beginning with a new advertising campaign, we decided to bring out the natural side of the brand. We created beautiful adverts with season focused artwork and presentation for the two focal points of Genuine Jersey: “Passionate about Food” and “Created in Jersey”. With a different colour palette and icon to represent each season, the variety of foods and products are individually highlighted within their ideal season. Our aim was to help the Island shine through the produce it grows and the objects it creates, truly showing what Jersey and its people can offer.


We’ve had great fun showcasing the true wealth of Jersey by teaming up with Genuine Jersey. With the positive feedback and successful results for this campaign so far, we now look forward to updating the Genuine Jersey website to reflect the brand’s new aesthetic.


March 16, 2017


Branding, Marketing Strategy, Print, Strategy, TIW Latest