Recently the design skills of the Idea Works were called upon to help Islands as they embarked upon the transformative journey of a complete office refurbishment. Islands’ decision to undergo this transformation was to help refocus and improve their customer service, as this important element of business is always at the centre of their thoughts.
Islands wanted us to design and create a set of interior and exterior signage to embellish their user-friendly offices that would provide the branding touches as well as the more functional signage for directions, meeting rooms and glass manifestation.
From new carpets to designer fixtures and fittings, the customer experience was always ‘front of mind’ and our role within this refurbishment, was to help create the user-friendly environment by initially coming up with a branding and numbering system for their new meeting rooms and pods.
We also created a series of vibrant manifestation designs for the glass within the office; making the glass visible (for safety reasons) and helping keep the offices light and open while also allowing for privacy. The signs themselves were expertly manufactured and installed by local signage company, Signtech.
The impact of the refurbishment is instant, as soon as you step into the offices at Kingsgate House, not only is there a clarity to the customer journey but the use of stylish decor, ergonomic furniture and consistent branding raises the user experience and sets the scene for even higher levels of service.
The final part of this phase of the project will be marketing material displayed in the windows. The clever use of “light pockets’ to illuminate the suite of Islands’ insurance products will be the finishing touch…so watch that space.
We are extremely excited and proud to have been part of this creative process. Receiving very positive comments and results so far.
June 21, 2017
Branding, Graphic Design, Print, Signage & Exhibition Design, TIW Latest