APPLYING CLARITY TO A COMPLEX WORLD

The Task
Award-winning local software company Puritas recently asked us to create a new website with a cutting edge look and feel. With a great opportunity to relaunch themselves at a big Fintech conference, they also needed an exhibition stand to make an impact, brochures detailing their approach, software and services, as well as coffee cup giveaways.

 

The Campaign 
The chosen exhibition elements were right up our street and Puritas posted on Facebook how pleased they were with their exhibition stand: ‘Our new display screen. Great work from The Idea Works’. It’s always good to get positive feedback from clients!

 

The brochure was designed to be handed out at the exhibition and outlines their software and services in a handy 210mm x 210 mm brochure printed on quality satin paper stock. The Puritas proposition of supplying clearly defined software solutions for the finance industry – along with the strapline ‘Applying clarity to a complex world’ – is applied to all these new marketing items to create a strong message and drive enquiries to the new, fully-responsive website.

 

The coffee cup giveaways were reusable thermal mugs in a dark blue, branded with their logo in white, an eco and popular way for clients to enjoy their hot drinks, whilst at the same time being reminded of the Puritas brand.

 

The Result
The exhibition stand, brochureware and merchandise has attracted a number of potential new leads and, with their new website up and running, Puritas are looking forward to applying their software solutions to a range of new clients.

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Date

May 21, 2015

Category

Branding, E-Marketing, Graphic Design, Measurement, Print, Signage & Exhibition Design, Strategy, TIW Latest, Website Design