One of the most challenging, and gratifying aspects of design is brand development, and at The Idea Works every brand project starts the same way. We meet with our clients to discuss and evaluate their business identity and services. The visual presentation used in communication is more than simply design; it is a reflection of a company. You want to make sure that visual presentation speaks the same language as what’s being said in any text, audio or video.
T&G Limited – Chartered Structural and Civil Engineers, came to us recently to give their brand a new lease of life. A company with over 28 years of experience in the industry, T&G deliver solutions throughout the Channel Islands for many projects, from small domestic to large commercial. With the problem solving nature of their business, it seemed apt to deliver a brand that would reflect this.
As with every project, through visual research we explore several ideas. Most notably during this project our focus was on ‘Bauhaus’ inspired design. A movement which had a major influence on the development of Graphic Design and other creative industries, Bauhaus looked to unify art, craft, architecture and technology.
Focusing on several typographical treatments of the lettering ‘T&G’, we then presented a set of logo options to our client, who then made their final choice. We then set about furthering on the brand by creating a clear set of brand guidelines outlining colour palettes, typography, logo usage and implemented this all into the creation of a new website.
October 3, 2018
Branding, Graphic Design, TIW Latest, Website Design