THE BIG LOAN SALE - The Idea Works
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THE BIG LOAN SALE

The Task

With Spring in the air and summer not far away it is the natural time for us all to be dreaming of a summer holiday, planning a home extension, landscaping  the garden ready for summer bbq parties or perhaps even planning a wedding. In order for us to put these projects into action and for Close Finance to promote their business they decided to offer loans at low low rates to entice both new and existing clients that now was a good time to borrow money and spread the cost. Terms and conditions apply of course. All we had to do was spread this great news.

 

The Campaign

As with any big campaign we used a variety of media to advertise and promote The Big Loan Sale with a series of adverts in the local press in both Jersey and Guernsey, Gallery magazine, online adverts, posters, social media and email as well as local radio and TV advertising with a suitable voiceover suggesting customers should contact Close Finance to see ‘how looooww we can go’ . The website page includes all the information with the addition of a ‘Big Loan Calculator’ so potential customers can get an idea of how much their loan might cost them and the terms and conditions that apply. A direct mail out was also posted to their database of 5,000 existing clients across both islands.

 

The Result

The campaign has caused great interest with both new and existing clients, with the Close teams working hard to administer all the paperwork and ensure loans are issued on time. In fact it has proved such a success Close have decided to extend the Big Loan Sale for another two weeks, so it’s good news all round !

 

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Date

May 20, 2015

Category

Branding, Copywriting, E-Marketing, Marketing Strategy, Print, Social Media, Strategy