The Task
The Modern Hotel Group are one of the leading hoteliers in Jersey, accommodating visitors to the Island for many years at The Mayfair Hotel. To coincide with recent refurbishment works at The Mayfair Hotel, they came to us to update their current website and brand, and improve its core messages visually throughout all the hotel’s services.


The Campaign 
Our first discussions with The Mayfair Hotel were aimed at focusing on the best layout options for their site, gathering what information they currently have and re-organising it more effectively, as well as embellishing it with new hotel photography. Many hotels on the internet today have a popular full-width layout, and this is a reflection of what users currently expect from a website. The interface is easy to navigate and it’s comfortable to use especially on tablets and mobiles which are increasingly the browsing method of choice. With this in mind, we proposed several visuals of how the site could look to The Mayfair with a suggested site map. As the hotel brand was also on the agenda, we drew up and presented several logo options that would combine sophistication with simplicity.


When all was agreed the site build began. The home page and room pages were our first priority as the most visited pages, as of course their functionality was of the utmost importance. The home page lands immediately on a 6 panel slider advertising special offers, events, and hotel services. Featuring underneath is the booking form, probably the most important element on the site, allowing users to input the dates they would wish to stay and then see the room availability, this features on every page throughout the website. Another great feature is the header menu which doesn’t stay static but follows the page as you scroll down, eradicating the need to ever scroll back to the top of the page to navigate to another.


The Result
The Mayfair Hotel website has just gone live in time for the busy Christmas period and new year… why not take a look and maybe even book!


January 13, 2016


Branding, E-Marketing, Graphic Design, Measurement, Multimedia, Research, Social Media, Strategy, Website Design