MHA Jersey: A Fresh New Look for a Trusted Island Care Provider

The Project

The Idea Works is proud to have partnered with MHA Jersey on a complete creative transformation — from brand identity and photography to website design, copywriting and build.

As one of Jersey’s longest-established care providers, MHA Jersey wanted a refreshed identity that reflected its modern, compassionate approach to residential and respite care while staying true to its strong heritage and community roots.

Our work began with a new logo and brand identity, designed to express warmth, dignity, and professionalism. The brand was then rolled out across digital and print, followed by a completely redesigned website that now provides a welcoming, informative, and accessible online experience for residents, families, and supporters.

Design & Photography

“Our goal was to design a visual identity that feels both reassuring and contemporary — a mark of trust and care that truly represents MHA Jersey and its people,” said Martyn Aubert, Creative Designer at The Idea Works.

“The new logo and colour palette bring a sense of calm confidence, while the website design makes information clearer and more accessible for families, residents, and supporters alike.”

To accompany the new brand, The Idea Works collaborated with acclaimed Jersey photographer Glen Perotte, whose portrait and lifestyle photography beautifully capture authentic moments of connection, care, and community across MHA Jersey’s homes — Maison La Corderie and Stuart Court.

“The photoshoot was a wonderful experience for our residents and staff,” said Joan Kelly, Acting Home Manager at Maison La Corderie. “It beautifully captures the warmth and togetherness that make our home so special. The new website really shows who we are.”

Elaine Jackson, Home Manager at Stuart Court, added: “The new look and website are fantastic. It’s fresh, easy to use, and perfectly reflects the values that guide everything we do — compassion, dignity, and respect.”

Website Design & Development

The new www.mhajersey.org website was designed, written, and developed in-house by The Idea Works team. Built on a modern, responsive platform, it combines clean design with intuitive navigation and optimised performance — ensuring that MHA Jersey’s essential information and services are always easy to find.

Each section of the site is crafted with accessibility in mind, featuring large imagery, clear typography, and engaging, human-centred content. The new structure highlights MHA Jersey’s two care homes, the charity’s story, and the dedicated team that makes it all possible.

The Result

The rebrand and website launch mark a significant step forward for MHA Jersey, bringing consistency, clarity, and warmth to every touchpoint. The result is a confident, professional identity that celebrates the charity’s people, purpose, and place in Jersey’s community.

Visit the new website at www.mhajersey.org.