28th July 2026   |   News

Celebrating 25 Years of Supporting Local with a Brand-New Genuine Jersey Website

A brand-new website celebrating Jersey’s vibrant community of local producers, artisans and makers has been launched by Genuine Jersey as the organisation marks its 25th anniversary.

Designed and developed by local creative agency The Idea Works working with WebReality, the new website has been created to make it easier than ever for Islanders and visitors to discover Genuine Jersey members, explore local products, find upcoming markets and events, and learn more about the businesses behind the Genuine Jersey mark.

With a fresh new look, improved navigation and enhanced member profiles, the website showcases the breadth and diversity of Jersey’s local food, drink, crafts, art and handmade products, while reinforcing Genuine Jersey’s long-standing mission to support local producers and encourage people to buy local.

John Garton, Chief Executive of Genuine Jersey, said:

“For 25 years Genuine Jersey has been championing local producers and artisans, helping Islanders and visitors discover the incredible quality and diversity of products made right here in Jersey. Our new website is an important step forward, making it even easier to connect people with our members and encouraging everyone to support local whenever they can.”

The website has been carefully designed to place Genuine Jersey members at the heart of the experience, allowing visitors to browse businesses by category, discover the stories behind local producers, and quickly find where to buy Genuine Jersey products across the Island.

 

Martyn Aubert, Creative Director at The Idea Works, said:

“Genuine Jersey has always been about the people behind the products. Our aim was to create a website that not only makes it easier to find local businesses but also celebrates the stories, passion and craftsmanship behind every Genuine Jersey member. We hope it inspires even more Islanders and visitors to discover, support and champion local.”

Launching during Genuine Jersey’s 25th anniversary year, the website reflects the organisation’s continued commitment to supporting Jersey’s producers, growers, farmers, makers and artisans, while providing a modern platform that will continue to grow alongside its membership.

Whether you’re looking for fresh local produce, artisan food and drink, handcrafted gifts, artwork, flowers or unique experiences, the new Genuine Jersey website offers a single destination to discover the very best the Island has to offer.

Visit the new website today at:  www.genuinejersey.je

Buy Local. Feel Better Inside.

Issued by:
The Idea Works on behalf of Genuine Jersey

Media enquiries:

John Garton
Chief Executive
Genuine Jersey
T: 07797711 875 E: martyn@theideaworks.com
or
Martyn Aubert
Creative Director
The Idea Works
T: 07797711 875 E: martyn@theideaworks.com