A Dynamic Digital Evolution for Parslows LLP.

DESIGN & CREATIVE DIRECTION

Led by Creative Director Martyn Aubert and ably assisted by senior creative Bryden Devine, the creative process began with a reimagined design language that unites Parslows’ heritage with a fresh, digital-first aesthetic. 
“Our goal was to create a website that feels dynamic and confident — where clarity, precision, and design come together,” said Martyn Aubert, Creative Director at The Idea Works. “We focused on visual consistency, elegant typography, and purposeful use of imagery to reflect both professionalism and approachability.”
Martyn also coordinated new photography and video with Glen Perotte, whose striking visuals bring the human side of Parslows to life across every page.

WEB DEVELOPMEMT

The technical build was led by Ben Griffiths, Senior Web Developer, who developed the website within a secure, scalable WordPress environment. 
“We wanted the new Parslows site to be as flexible as it is beautiful,” said Ben Griffiths. “Every element is dynamic — from editable page sections to smart forms and responsive layouts. The site is fast, secure, and built to evolve with the firm’s needs.”
This approach ensures Parslows can easily update and expand their online presence as services and priorities grow.

SEO & HUBSPOT INTEGRATION

Martin Jeffrey, Head of Digital Strategy & Marketing at The Idea Works, led the digital strategy, SEO, and integration work. 
“The new site isn’t just a redesign — it’s a data-driven platform,” said Martin Jeffrey. “We’ve built deep integration between HubSpot, Google Ads, and analytics systems, giving Parslows visibility across every touchpoint. With SEO and automation foundations, the site’s performance will only strengthen over time.”
These advanced systems enable Parslows to capture insights, nurture leads, and track performance across multiple channels — ensuring marketing investments are measurable and impactful.

CLIENT PERSPECTIVE

“The new website is a major step forward for Parslows,” said Natalie Jenner, Managing Partner at Parslows LLP. “It reflects who we are today — professional, approachable, and committed to making law accessible. The Idea Works team understood our vision completely and delivered a website that does exactly what we wanted — it informs, engages, and performs.”

THE RESULT

The new parslowsjersey.com is a fully responsive, dynamic, and future-ready platform that elevates Parslows’ digital presence. Combining elegant design, powerful technology, and strategic optimisation, it ensures the firm’s expertise is clear, discoverable, and accessible to clients in Jersey and beyond.