PARSLOWS – SEO CAMPAIGN FROM CHAOS TO DIGITAL CLARITY
The prominent local law firm, Parslows, approached The Idea Works. After collaborating with another UK-based agency for several years, Parslows sought a comprehensive audit, review, and overhaul of their digital strategies, encompassing SEO, PPC, and Display campaigns. Upon examining the organic traffic and PPC campaigns, it became evident that there was a pressing need to refocus efforts towards generating more effective traffic and enhancing local visibility.
KEYWORD CHAOS TO DIGITAL CLARITY
Through an in-depth examination of Parslows’ local and national online footprint, we discerned significant traffic wastage stemming from keywords that didn’t align with their foundational services and values. With this valuable insight in hand, we meticulously designed and implemented a bespoke SEO and content strategy, rejuvenating their digital presence and enhancing their online visibility.CONTACT US
Parslows astutely recognised the advantages of paid marketing, particularly within Google’s display network. Our introduction of a blend of dynamic and display campaigns slashed their previous conversion costs by a staggering 75% and significantly boosted their traffic and visibility.CONTACT US
TRAFFIC SURGE & TOP LOCAL VISIBILITY
Our meticulous re-optimisation of the website yielded a remarkable 188% boost in traffic year-over-year, coupled with a 175% uptick in the clickthrough rate. Over the past year, our efforts have significantly amplified Parslows’ local visibility, securing them a coveted spot in Google’s ‘three pack’ for related services across Jersey.CONTACT US
A SATISFIED CLIENT
“Our marketing and advertising initiatives had become somewhat stale with our incumbent providers. The Idea Works took us through an audit process and seamlessly helped us transition to getting better value and impact from our Business Development spend. They engaged with our team and helped us release positive engagement, enabling us to capture our staff’s enthusiasm for delivering excellent client services. Parslows would have no hesitation in recommending The Idea Works.”
Edward Noel, Practice Manager, Parslows LLPCONTACT US
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