Website Design & Targeted Digital Campaign.

CONCEPT & DESIGN

Creative Vision & Brand Alignment
Our creative team, led by Martyn Aubert, envisioned a minimalist yet elegant design language that mirrors the clean, climate-controlled environments of Le Riche’s facilities. A neutral colour palette with subtle metallic accents echoed the quiet luxury associated with fine art handling.
User-Centric Approach
We mapped user journeys to prioritise intuitive navigation for both existing clients and prospective international users. Clear calls to action, a responsive design, and mobile optimisation ensured seamless access across devices.
Visual Mock-Ups & Sign-off
High-fidelity design prototypes allowed the Le Riche team to review and refine the site’s aesthetics and functionality before build, ensuring every pixel aligned with their brand ethos.

PRODUCTION & FABRICATION

Premium Web Development
The site was developed using a modern, lightweight framework, ensuring fast load times and exceptional security—essential for a client base accustomed to discretion and trust.
Dynamic, Flexible System
We integrated a modular content management system (CMS), enabling the Le Riche team to update service offerings or news without technical support. Imagery was optimised to maintain quality without compromising speed.
Effortless Deployment
The site launched seamlessly across desktop, tablet, and mobile devices, backed by a robust QA process and pre-launch testing for a flawless user experience.

DIGITAL ACTIVATION

Targeted LinkedIn Campaign
To support the website launch and drive high-value traffic, we designed a LinkedIn advertising campaign targeting art collectors, galleries, advisors, intermediaries, and institutions across key international markets. Using precision audience profiling and engaging creative assets, the campaign generated qualified leads and established strong initial visibility for the new site.

RESULTS & IMPACT

Enhanced Digital Presence
The new website positions Le Riche Fine Art Storage as a leader in the high-value art storage sector, with a refined digital identity that matches its physical offering.
Improved User Engagement
Early analytics show increased time on site and lower bounce rates, while the LinkedIn campaign delivered strong click-through rates and high-quality visitor sessions.
Future-Proof Platform & Marketing Momentum
Built to grow with the business, the platform accommodates future expansions—while the advertising strategy provides a blueprint for ongoing digital outreach.

CREDITS & COLLABORATION

Creative Direction & Project Management: Martyn Aubert, The Idea Works
Design & Development: The Idea Works Digital Team
LinkedIn Advertising Strategy & Delivery: Richard Lumborg, The Idea Works
Client: Le Riche Fine Art Storage

CREDITS & COLLABORATION

Creative Direction & Project Management:
Martyn Aubert, The Idea Works
Design:
The Idea Works
Client Liaison & Heritage Input:
The Idea Works
Production & Assembly:
Mailmate Print
Client:
The Parish of St Martin

WHAT THE CLIENT SAYS

“Our new website perfectly reflects the values of Le Riche Fine Art Storage—discreet, secure and sophisticated. Combined with the LinkedIn campaign, The Idea Works has positioned us to reach an international audience with confidence.”
– Chris Clifford, Director, Le Riche Fine Art Storage

READY TO ELEVATE YOUR BRAND ONLINE?

Whether you’re in luxury services or heritage storytelling, we create websites and campaigns that work beautifully and deliver results. Contact us: richard@theideaworks.com
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The Idea Works — where design meets precision. Future-facing creativity rooted in strategy.