Building a Better Digital Foundation..

THE CHALLENGE

The existing Puritas website was more than ten years old and increasingly restricted by its technical foundation. Updating the CMS and plugins was becoming difficult, creating growing security, compatibility and maintenance concerns.

There was also a communication challenge. The site explained what individual Puritas products did, but did not always connect those capabilities clearly enough to the operational and regulatory problems clients were trying to solve. Search visibility had also become an increasing priority.

The project therefore needed to address technology, content and commercial communication together: replacing an ageing platform while making Puritas easier to understand, discover and evaluate.

CONTACT US

CONTENT, SEARCH & AI DISCOVERY

A central part of the project was changing how the website communicated.
Instead of relying primarily on product features, the new content architecture connects Puritas directly with the problems its audiences need to solve: reducing manual administration, managing compliance and risk, improving client data, accelerating onboarding, replacing legacy systems and improving investor communications.

Content was structured to provide clear answers for people while also helping search engines and AI-powered discovery systems understand Puritas more accurately. A dynamic Insights and Results structure supports articles, expertise and case studies, creating a platform that can continue building authority rather than remaining a static corporate brochure.

USER EXPERIENCE

For a specialist technology business, good user experience starts with helping different audiences find relevant information quickly.

We developed clear pathways around who Puritas helps, what problems it solves, the products within its platform, demonstrable client results and specialist insight. This allows a fund administrator, compliance professional or corporate services provider to enter the website from their own perspective rather than having to understand Puritas terminology first.

Calls to action are integrated throughout the journey, helping visitors move naturally from identifying a challenge to understanding a solution, reviewing evidence and starting a conversation. The result is a simpler experience built around genuine client intent.

DESIGN

The creative approach was a refinement rather than a reinvention of Puritas.

Overseen by Martyn Aubert, Creative Director at The Idea Works, the design developed a more contemporary and authoritative digital expression while retaining continuity with the established Puritas brand.

Improved typography, clearer hierarchy, a broader visual system and carefully structured page layouts help make complex information easier to absorb. The design also gives case studies, insights, products and people greater prominence, allowing evidence and expertise to play a stronger role in the brand story.

Most importantly, design serves the content. It gives information structure, directs attention and helps create confidence without unnecessary visual complexity.

THE LAUNCH

The new Puritas website was developed on a flexible WordPress framework using custom Gutenberg components, giving the internal team greater control over future content while avoiding dependence on a rigid off-the-shelf theme.

Bryden Devine worked with The Idea Works web & SEO team on the digital build, translating the agreed UX and creative direction into a responsive platform across desktop, tablet and mobile.

The launch process brought together content migration, SEO considerations, testing and quality control before the new site went live. Just as importantly, the platform was created to continue evolving, supporting new insights, case studies, regulatory content and future digital functionality as Puritas develops.

THE RESULT

The new Puritas website creates a stronger digital foundation for the business.

It presents a complex software proposition in clearer terms, connects products with recognisable client problems and gives prospective customers more evidence through detailed case studies and insight content. The new platform is also easier to manage and provides the flexibility Puritas needs to expand its digital content over time. Rather than treating launch as the end of the project, the website has been built as an evolving communication platform: one capable of supporting search visibility, AI discovery, thought leadership and business development.

A better website, but more importantly, a better business tool.

CLIENT PERSPECTIVE

“We needed the website to do a much better job of answering the questions clients ask us every day. The Idea Works helped us move away from simply describing products and towards explaining the operational problems we solve, while giving us a platform that is easier to manage and better prepared for search, AI discovery and future content.

“The process was structured, collaborative and focused on substance. The result feels much closer to how Puritas actually works with clients: clear, practical and built around real operational needs.”

— Mike Feighan, Operations Director and Co-founder, Puritas