GENUINE JERSEY – BUY LOCAL ONLINE CAMPAIGN
We were asked by Genuine Jersey to put together a proposal for an online campaign to promote the benefits of buying local. Our suggestions were embraced and we were commissioned to design and implement the campaign
WHY BUY LOCAL?
First, we researched and identified themes and benefits before producing a series of social media ads that captured the audience’s attention with great copywriting and stunning graphics.CONTACT US
Aiming to promote all things created, grown, caught and reared in Jersey we crafted both animated and static ads with slogans such as ‘Support Home Grown Talent – Eat Home Grown Produce’.CONTACT US
THEMES, MESSAGES & FURTHER INFO
Other themes were then worked into or designs and focussed on seasonality, food miles, provenance, tasting the terroir, the customer experience, local uniqueness, fresher food and healthier community. All the ads were designed to encourage readers to click through for further information and the opportunity to buy online.CONTACT US
BUY WITH YOUR HEART
I’m sure we’re all proud to buy and eat local, especially with Jersey’s amazing food history and heritage, not to mention our geography, tidal range and climate. So, the next time you’re shopping… don’t forget to look for the Genuine Jersey Mark before you buy and be sure that you’re buying local!CONTACT US
We’d love to be a part of your next project.