Buy Local – Online Campaign.

WHY BUY LOCAL?

First, we researched and identified themes and benefits before producing a series of social media ads that captured the audience’s attention with great copywriting and stunning graphics. 

HOME GROWN

Aiming to promote all things created, grown, caught and reared in Jersey we crafted both animated and static ads with slogans such as ‘Support Home Grown Talent – Eat Home Grown Produce’.

THEMES, MESSAGES & FURTHER INFO

Other themes were then worked into or designs and focussed on seasonality, food miles, provenance, tasting the terroir, the customer experience, local uniqueness, fresher food and healthier community. All the ads were designed to encourage readers to click through for further information and the opportunity to buy online.

BUY WITH YOUR HEART

I’m sure we’re all proud to buy and eat local, especially with Jersey’s amazing food history and heritage, not to mention our geography, tidal range and climate. So, the next time you’re shopping… don’t forget to look for the Genuine Jersey Mark before you buy and be sure that you’re buying local!