FORT REGENT – ESCALATOR SIGNAGE
Still a key part of the St Helier skyline, it wasn’t that long ago that we refreshed the signage on the way up to Fort Regent. However not being sure of the longer term plans for the Fort, we wanted to create something brighter and a little more innovative, but also being very budget conscious.
The challenge was to improve the user experience and orientation when entering the Fort from its multitude of car parks. How did we achieve this? Simple, we updated the signs.
We wanted to reinvigorate the experience of entering and visiting Fort Regent, to inject colour and life, as well as guide and assist visitors.CONTACT US
Previously, the signs could be somewhat confusing for tourists, and the corridors could feel dark and unsafe, especially in the evenings when fewer people were around. This labyrinth like quality is what we wanted to dismiss.CONTACT US
Our aim, through the new signs, is to ensure that the visitors know they are in the correct place and for their path to be clearly visible.CONTACT US
Working closely with Fort Regent Centre Manager, and Active Marketing Manager in creating consistent signage we laid the path, and through use of colour and imagery we hoped to create a visually pleasing journey.CONTACT US
But there was one last issue we wanted to combat – to help make users, new and existing, aware of what is on offer at Fort Regent. It is such a large space that the possible choices of activity and destination became lost in the vacuum of the echoing halls. So, we decided to lay out the possibilities with the signage.CONTACT US
Creating a design that focused on the activities that many varied Fort users will find within the building, we built a veritable “shopping list” for visitors to peruse as they ascend through the tunnels on the escalators to the main entrance.CONTACT US
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