When Islands, the Channel Islands landing insurance company asked us to create a premium brand for their Private Clients, the challenge was to retain the essence of the Islands brand itself, but elevating it to a higher level. This was to be reflected in all communications from luxurious brochures, stationery and document folders through to the website and all sales and sponsorship materials.
With such a successful re-brand already under our belt for Islands themselves, the premium brand took on the logo, but with further refinement and more sophisticated colour palette. The Private Clients title text was then subtly added.CONTACT US
A Brand Guidelines document was then put together detailing use of the logo suite, exploring colour palettes and detailing how to use sophisticated and stylised high-end photography to further enhance the brand.CONTACT US
DISTINCTIVE PRODUCT ICONS
A set of unique product icons were designed and hand drawn in a distinctive style to make them unlike anything else and unique to the Islands Private Clients brand.CONTACT US
One of the things that particularly exemplifies this unique brand is the attention to detail in the print and print finishes. The use of specialist printers and printing techniques helped to create something very special and distinctively different to any of the competitors. Quality paper stock, soft touch laminating, spot-varnish and silver foiling all say ‘quality’.CONTACT US
A website was then designed to further communicate the new brand to existing Islands clients and potential new business that reflected the printed brand with the same quality and attention to detail across all pages and elements. This was then supplied to the web team to build within the Islands website environment.CONTACT US
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