SEYMOUR HOTELS – MENUS
With its numerous restaurants, bars, cafés and room service options, the Merton Resort Hotel thought it was time they had a more uniform menu system and asked us to take on the challenge. More than happy to do so, we undertook a quick audit of all the menu collateral and came up with a plan.
A UNIFORM SUITE OF MENUS
Working closely with the Seymour Hotels marketing team and Merton Hotel management we devised a system. Each outlet had a unique icon designed and a series of colour vignettes was developed to give each an individual identity within a uniform suite of menus.
CONSISTANT & PRACTICAL
All the menu items were then formatted using a consistent set of on-brand fonts, sizes and styling. As each menu performed slightly different functions and could potentially be viewed in different lighting conditions, the best size and pagination was selected. However, each was printed on the same weight of card, with a consistent and practical matt laminated finish.CONTACT US
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