RETO FINANCE – RETHINKING FINANCE
The Reto Finance design strategy for us was… develop a brand that reflects the wealth of experience within the Reto team, the values that they had retained from Shawbrook International, but with the added independence and freedom that their new status offered.
CREATING THE BRAND
The name Reto, is a Spanish word meaning ‘challenge’ inspired from the historic link to a challenger bank; so proved the inspiration for the colour palette and style.
BUILDING THE WEBSITE
The next steps to quickly roll out this new, but very well travelled brand was to build a fully responsive, user friendly website that worked well on all devices and included clear communication channels and loan calculators.CONTACT US
SUITE OF MARKETING MATERIALS
Then we designed a full set of branded stationery and suite of marketing materials including posters, online advertising and social media posts, plus a letter of introduction which formally announced the brand.
Finally and possibly the most impactful stage was a complete office make-over. This took the form of shop front signage and interior decoration which ultimately launched Reto Finance as one of the Channel Islands’ premium loan providers.CONTACT US
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