The Idea Works has forged a reputation for creative and strategic excellence working alongside many big name brands within the Finance, Tourism, Retail and Government sectors.
Our integrated approach means that cutting edge digital services are naturally dovetailed with more traditional techniques in everything we do. We're a real 'full service' agency. Our experience and skill sets allow us to complete projects in-house that other agencies would outsource.
This successful approach ensures our clients' campaigns retain their focus, remain 'joined up' and more importantly, they work.
Have a look at what we're working on right now
For the last few months, The Idea Works has been working with Islands Insurance to develop a new sales and marketing strategy, which was launched with the company’s successful rebranding as Islands earlier this month.
As with all our clients, we feel it’s important to really get to know how they work, how they view themselves, and, most importantly, how their customers feel about them.
So, the development of a new strategy has been informed not only by the intensive workshops we’ve held with the principal directors, but also by the market research we commissioned during 2015. Reassuringly, as well as showing very high customer service and retention figures, this research highlighted the importance of the company’s local identity, and accessibility, as one of its key strengths is that it has offices and informed staff in Jersey, Guernsey and Alderney.
Nevertheless, it became apparent from the feedback we received that, while overall customer satisfaction was high, the brand needed refreshing and updating.
The next step was to undertake a comprehensive brand audit and, following this, we then put in place a rollout plan for the new Islands brand, which would act as the launchpad for a new sales and marketing campaign.
All marketing materials and merchandising now feature its new corporate colours, logo and strapline ‘Taking care of tomorrow’, and all signage and stationery replaced ahead of the rebrand taking effect on Monday 14 March. We even took the opportunity to renegotiate the company’s stationery contract, and to secure them an improved deal.
In addition, we’ve undertaken a review of all existing sponsorship and CSR activity, a lot of which its customers and the wider community were unaware of. This forms part of the comprehensive advertising and communications plan we’ve put together for the rest of the year, to include radio, press, bus and, for the first time, online advertising.
After many years successfully working alongside Close Finance CI, we were delighted to have recently been approached to create a new joint brand and marketing collateral for a new venture they were entering into alongside Jersey Post.
This new service from Jersey Post Loans was launched in November and offers personal loans on site at the Post Office in Broad Street which, as part of Jersey Post's new Broad Street refurbishment now has a dedicated suite of offices where the Financial Services team can meet with clients in a private area. Applications for Personal Loans can also be made by phone or online to the dedicated team.
The Financial Services team currently consists of Olive, who has been working for Close Finance since 2008, and Tania from Jersey Post. Tania, originally from Madeira is also fluent in Portuguese as well as speaking a little Spanish. Olive's background is in business development and she will initially be overseeing Tania's new role.
Jersey Post offer a range of personal loans which can be used for home improvements, holidays or debt consolidation enabling their customers to spread the cost over fixed monthly instalments. As an extra incentive, there is also a special introductory offer of 0% set up fees making a Jersey Post loan an attractive proposition.
The Idea Works have used their vast experience of this sector to help launch the joint venture which is being marketed through a cross section of attractive and skilfully written online and print advertising, radio, posters and social media and is the start of exciting times ahead for Jersey Post... who knows what they might deliver next!
It was high time for a spruce up of the Health Plus website, bringing it up to date using the latest HTML5 and mobile optimisation.
As the site is an important first port of call for many Health Plus patients across the Island, the home page required a layout that allowed ease of navigation and straight forward easy access to the most regularly checked information for registering and making appointments.
Having decided the layout for the new site, the main navigational points including services in the header and footer were kept bold throughout every page of the website. Using the Health Plus blue and green brand colours we were able to create great contrasting buttons and open tabbed sections.
With the ever growing rise in mobile browsing, it was also important to have a mobile optimised site to boost engagement with Health Plus patients. Various research has shown that mobile optimised sites can boost user activity by almost double the usual traffic of a site without optimisation, and we're sure to see these benefits for Health Plus in the near future.
"We realised our website needed updating and tasked The Idea Works with designing us a fresh new look with the latest technology to suit the needs of our patients. We are very pleased with the guidance received from The Idea Works and the professional result, exactly what we were hoping for!"
Dr Richard Worth
MRCS(Eng),MBBS,B.SC. MRCGP, DFFP,DRCOG.
With the 70th anniversary of Liberation from the German Occupation this year, Jersey Heritage recently approached us to create a series of banners to exhibit stories from families now settled in other parts of the world, who either left Jersey before the arriving German Forces, stayed for the duration of the occupation and later located elsewhere during the 1950s, and even the experiences of the Grandparents of recent European immigrants to the Island who lived on mainland Europe at the time.
With the information collated by Jersey Heritage, we set about creating 6 retractable banners detailing the stories with images and maps, all at a comfortable head height for museum visitors to observe. The benefit with these retractable banners are their ease of transport, and as such can be stored away and taken out again and placed wherever necessary for the next year of Liberation celebrations, this also proves to be a very cost effective solution for annual events.
As always it was a pleasure to be asked by Jersey Heritage to produce artwork for a widely educating and fascinating project, and if you're down at the museum soon be sure you don't miss them!
For all general enquiries, please call
+44 (0) 1534 755400
Our offices at Regency House, Regent Road, St Helier, are open 9am to 5pm, Monday to Friday.
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